Monday, May 23, 2011

Lady Gaga Launches "Born This Way" Album with 99-Cent Deal on Today; Will Appear at Union Square Tonight (Watch Live Stream)


Lady Gaga is staging an all-out blitz for her new album "Born This Way," which drops today, and her hometown of New York is figuring in the launch. She performed on "Saturday Night Live" this weekend, and is doing an in-store appearance at the Best Buy store at Union Square tonight. The audience is limited to 450 and wristbands were handed out at the store this morning, but you can watch a live stream of Gaga's Best Buy appearance here at 9 p.m. (You had to line up early to get the wristbands; around 1 a.m. Lady Gaga tweeted a photo of fans on line outside Best Buy.

What's more, is selling "Born This Way" with a digital bookletfor only 99 cents on May 23rd only. (It announced the deal at midnight Eastern time today, but had hinted at it for several days, saying that Gaga fans might want to check back at midnight Monday). As you'd expect, lots of people are jumping on this deal, and Amazon sent out a tweet earlier this morning saying, "We're currently experiencing very high volume. If you order today, you will get the full @ladygaga album for $.99. Thanks for your patience."

Lady Gaga fans will want to pounce on this chance to get "Born This Way" for 99 cents,and people who are interested in checking her out won't be out much cash with the deal.

Update: the Los Angeles Times had an article today about the Gaga-for-99-cents deal and how the value of the album has steadily been going down with deals like this. Seems like we may see more such deals in the future, since Amazon is looking to promote its Cloud Player and Apple is expected to launch its own similar player soon.

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