In another sign that conventional music labels are seen as inflexible and out of step with the times, legendary singer-songwriter Joni Mitchell has signed with the new record label started by the Starbucks coffee house chain.
Mtichell becomes the second high-profile artist to have recently signed with Hear Music, the label that Starbucks and Concord Music Group formed. Paul McCartney's latest album, "Memory Almost Full," was released on the new label.
McCartney was said to be unhappy with the sales of his last few CDs (which were on a major label), and so was willing to give the upstart Hear Music label a try. "Memory Almost Full," which came out last month, has been McCartney's bestselling CD in years. Starbucks says that the disc has sold nearly 450.000 copies, and that 45% of those sales have come in Starbucks stores.
Mitchell's new CD, "Shine," is to be released on September 25th and will be her first new album of new compositions in almost a decade.
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