Friday, February 09, 2007

Steve Jobs Shakes Up the Tech World

It's been quite a new year for Steve Jobs, and we haven't even reached Valentine's Day yet. Jobs, the chairman of Apple Inc. (which recently dropped the word "Computer" from its corporate name), first shook up the cellphone/PDA industry in January when he introduced the iPhone at MacWorld. Cellphone makers immediately began looking at their product portfolios and models in the pipeline, to see what changes they might want to make in response to them.

Also at MacWorld, Jobs introduced the further evolution of AppleTV, the company's system for playing video and TV content over a Mac computer that serves as a digital entertainment hub.

More recently, Jobs poked a finger in the eye of the record labels and recording industry when he called for the elimination of digital rights management (DRM), the security technology that prevents audio recordings from being copied. Many people saw this as an odd call for Jobs to make, since Apple's online iTunes store includes DRM intself, meaning that music bought from that store can only be played on Apple's iPod devices.

Computing, audio and video, home entertainment, cellphones, and more... what's next for Jobs?

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